We were so pleased to be asked to assist at the W8 GYM launch on Monday at The Curtain Hotel in Shoreditch! For those of you who don’t know, the W8 GYM is a piece of weighted equipment allowing you to do workouts from literally anywhere.. its basically a gym in a box! There are over 200 exercises which can be done using the W8 GYM.
The family run business is fronted by Fleur East, a runner up on The X Factor in 2014. Her cousins Clive and Nick fathomed the concept and Fleur joined forces with them to create it into a stunning and functional piece of gym equipment. Even all the professional photography was kept in the family by the talented Sean East - take a look at the events of the day by clicking here.
At the launch event we were fortunate enough to see the evolution of the W8 GYM over the years. From the initial concept drawing, to various prototypes, the W8GYM has been through five years of trials and tests and is now available on the market! It is available in four colours; Hot Pink, Electric Green, Cool White Deluxe Gold. The removable weights is what makes this product so unique!
The launch event kicked off at around 3pm which is when the press began to arrive. There were around 30 journalists and press who attended, each of whom was able to select a W8GYM to take home (or rather get delivered - no one wants an extra 14kg to lug around Central London!) They also got to trial the equipment by doing a HIIT workout led by Fleur, and Gym Shark kitted everyone out in some fantastic #ActiveWear.
A much needed refuel after the workout was provided by KIN Nutrition, alongside some healthy snacks from Eat Real. Everyone enjoyed the workout, and the versatility of the W8 GYM. During the training session they mainly focussed on cardio and resistance training using the W8 GYM, but don't worry, everyone got to choose their weight level beforehand - not everyone had to spend 45 minutes working out with 14kg!
There was time for networking and interviews with the founders after the press event, and from 7pm there was a launch party for all of the friends and family of the W8 GYM! There was a competition running during the night, people could trial the product, people could purchase it, there was also a contest to see how many box jumps people could do in one minute - which ranged from 40 to 90 - which just goes to show that the W8 GYM really is for all fitness levels!
Our MD, Natalie, would've absolutely loved to be at the event as you all know she is into her health and fitness. As she was away in Marbella, another U&I team member helped out on the day of the launch, but Nat has been proving to all that the W8 GYM can be used anywhere in the world by doing some workouts on the beach! Obvs Nat decided on the pink version of the W8 GYM, but which colour is your favourite?